college

Effective Strategic Planning in a Time of Crisis
Early this year, we at Optimal Campus began thinking about posting a series of blogs focused on what many perceived… Read More

Maintaining the Relevance of Regional Public Universities in the Post-Coronavirus World
Existential crises are not new to regional public universities. Three years ago, an article entitled “Public Regional Colleges Never Die. Can They… Read More

Planning and Budgeting Post COVID-19
When the COVID-19 pandemic hit the United States, most higher education institutions were well into their budgeting processes for the… Read More

What Happens If Students Cannot Return in September?—Defending the Value Proposition of Small Colleges
When colleges expanded spring breaks and then closed campuses for the remainder of the spring term, they felt that this… Read More

Planning in an Age of Uncertainty—Part 2: Tabletop Exercises
We cannot pick our crises; but we can pick how to respond to them. Planning for the worst while we… Read More

Planning in an Age of Uncertainty—Part 1: Scenario Planning
As it is for everyone and every organization around the world, we in academe are focused on survival. Maslow’s Hierarchy… Read More

Coping With Catastrophes—Lessons Learned From Natural and Human-Made Disasters
As terrible as the current crisis is, COVID-19 is not the first disaster to hit higher education institutions, and it… Read More

The Nature of the Crisis in Higher Education
There is no question that enrollment and financial issues in higher education had reached crisis proportions prior to the emergence… Read More

Coping With Our Current Crisis—More Change on the Horizon
The current global public health crisis is creating huge challenges for higher education. Colleges and universities across the globe are… Read More

12 Innovative Cost-Cutting & Revenue Enhancing Strategies for Colleges & Universities
In the last two Meetup blog posts, we explored ways that IT departments can be a part of overall strategies… Read More










